Producer Muriel Lee started scouring Atlanta for the right location. Naturally, we had a quick turnaround for these videos, so we had to work quickly and efficiently to get it done. ![]() In part one of this music video trilogy, Almighty Jay would walk through his chaotic world, battling his past, present, and future. ![]() The video needed to reflect that, and Sirotin’s concept hit the mark. What really drew Director Jason Sirotin to the project, however, was the deeper, more emotional lyrics of the song. Our music video for YBN Almighty Jay’s new track Battling My Spirit is a perfect example of what happens when ECG cuts a bit loose. ![]() We get to conceptualize new ideas and use techniques not normally required in our commercials or corporate videos. It’s no secret that we love making music videos. YBN Almighty Jay’s come up story was the inspiration for the first video in a trilogy for the artist, made in collaboration with Atlantic Records
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